Focus and Scope

The journal welcomes interdisciplinary studies in communication, media, and digital society, including but not limited to the following areas:

1. Strategic Communication
   Focuses on communication planning, message development, and media strategies used by individuals or organizations to achieve specific goals and influence public perceptions and behaviors.
2. Marketing Communication
   Examines branding, advertising, digital marketing, content marketing, and integrated communication strategies to engage audiences and shape consumer behavior.
3. Public Relations
   Covers media relations, corporate communication, reputation management, stakeholder engagement, crisis communication, and public opinion management.
4. New Media and Journalism
   Explores digital journalism, social media, audience engagement, and the use of emerging technologies in news production and distribution.
5. Technology-Mediated Communication
   Discusses how digital technologies facilitate interpersonal, organizational, and mass communication in contemporary society.
6. Risk Communication
   Addresses communication related to health, disasters, environmental issues, safety, and public risk management to support informed decision-making and public awareness.
7. Cultural Studies
   Explores culture, identity, representation, ideology, and media practices in contemporary society, particularly how meaning and social realities are constructed through communication and media.